GROWTH. TRANSFER. LEGACY.
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Daniel will share firsthand accounts of what he and his co-author learned from the streets and the executive suites as they experienced this unprecedented business story unfold….
Are you curious about these questions?
Dr. Daniel Korschun is co-author of WE ARE MARKET BASKET, “the story of the unlikely grassroots movement that saved a beloved company."
Dr. Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and a fellow of the Lebow Centers for Corporate Reputation and Corporate Governance. His work appears in the Journal of Marketing, MIT-Sloan Management Review, Academy of Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.
Thank You to Our Meeting Sponsors!
Agenda7:30 - 8:00 AM Full Breakfast & Networking
8:00 - 9:30 AM Program
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