Companies Know WHAT They Do. Have They Thought WHY They Do It?
Presented by Beth Perl Berman and Allan Hirsch
The WHY: Compel Your Ideal Customers, Teams, Partners and Investors to Buy In & Buy, Sign On & Stay™… and advocate for your success!
You, and your team members, are not alone in WHAT you do, but how do you set yourselves apart? How do you express your value? How do you attract, retain, and lead the right people… even millennials? How do you cultivate – team member, customer and stakeholder – advocates for your success?
To differentiate and distinguish your business in the age of smartphones and other distractions, you need loyal, connected customers and inspired, aligned team members. Now, more than ever, you must stand out, you must matter; and you must be authentic. To avoid competing on price, or worse, being ignored, you need to create compelling, memorable, WHY-based communications directed at the right internal and external audiences… always and at all touch points. While your competition is marketing WHAT they do:
Unleash and Express Your WHY to:
- Draw the right people to you
- Generate connected, raving, referring Clients/Customers and Investors who advocate for your success
- Cultivate engaged, aligned Team Members and Partners who pull your direction… and remain with you
3 Key Game-Changing Takeaways
1. Learn why now, more than ever, connecting on a deeper level via your WHY, is essential, and learn how to actually convey it to your target audiences.
2. Draw the right Customers, Clients, Team members, Partners and Investors to your business and create “stickiness” with them
3. Apply WHY-based, compelling communications to fortify yourself and your organization from the inside out!
**If you plan to attend this event, please take a few moments to review the Simon Sinek TED Talk "Why". You can view that here.**
Beth Perl Berman, Compellications™ Founder, Coach, Speaker and Workshop Leader.
Beth’s insights from 25+ years of Marketing, Sales, Business Development, Recruiting, and Job Search Coaching translate to tangible impacts and positive results.
Her proprietary, WHY-based, Compellications (compelling communications) approach helps you bring relevance, glue and power to your words and compel your ideal audiences to Buy In & Buy, Sign On & Stay™… and advocate for your success.
A rostered Vistage speaker, Beth is a dynamic, high-energy speaker, facilitator and coach, recognized for leading engaging, highly interactive presentations and workshops with powerful takeaways. Beth serves as Communications Chair for the DC Metro Chapter of the Exit Planning Exchange (XPX). She has presented/led workshops at Wells Fargo, GlobalCEO Advisors, Vistage, COO Forum, CEO Focus, XPX, The Power Conference, Virginia Women’s Business Conference, American Marketing Association, Leadership Seminars, and for-profit as well as non-profit organizations. Beth earned her BBA in Marketing from the George Washington University
By taking leaders and their teams from compelling to excelling, Beth lives her WHY, and measures her success based on that impact.
Allan Hirsh, Executive Coach, Facilitator, Certified Why Coach and radio talk show host.
Allan believes in making a difference in the lives of other people and organizations. He helps them discover their WHY, understand their personal and organizational visions, asks questions, listens and makes suggestion to help them make decisions that align with their WHY and their visions. He holds them accountable for the decisions and works with them, supports the decisions and helps them to learn how to strategically execute them. He is the Principal at Allan Hirsh Advisors where he is a certified Executive Coach and Facilitator as well as the only Certified WHY Coach in the Baltimore area. He also hosts AHA! Business Radio on CBS Radio 1300AM 6-7 PM on Tuesday evenings in Baltimore.
Allan brings more than 40 years of leadership to his clients as the owner/CEO of a multigenerational family international publishing business, and an award winning commercial food service design firm as well as an Executive Director of a not-for-profit. He was the President of a national trade association. He has served has been an active leader in several local and national non-profits. He has led business development efforts, strategic planning and financial planning for businesses and not-for-profits. Allan graduated from the University of Virginia, McIntire School of Commerce, with a B. S. in Commerce with a concentration in Finance and a major in Lacrosse. He is married, has two married daughters and 4 grandchildren.
Thank you to our Program Sponsor:
XPX is about facilitating growth and transition for members' clients through introductions and referrals, and building deeper relationships that foster opportunities to collaborate. At XPX you will find professionals from many disciplines, including accounting, management consulting, law, marketing and top-line growth strategy, coaching, mergers and acquisitions, valuation, wealth management, insurance, and more, all working directly with business owners to advise them on growing and transitioning their businesses.