Business to Business (B2B) companies like Murphy’s Metal Manufacturing are under constant pressure to increase revenue year-over-year. That is especially true for a manufacturing company like Murphy’s, with only 5% annual revenue growth. During this presentation, John Dretler will describe how social media has changed the buying behavior of B2B customers; the impact this has on the B2B sales process; and how best-in-class companies are taking advantage of this disruption to win more business. And the best part is, companies that understand how to use social media in their B2B selling process can realize the benefits quickly and inexpensively, and achieve both immediate and long-term revenue growth.
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John Dretler - Managing Partner of JD Revenue Growth Consulting & Executive-In-Residence at Fairfield University’s Dolan School of Business
John has spent over 25 years as a business sales executive helping B2B companies achieve significant year-over-year revenue growth. This includes leading two companies from start-up to acquisition and helping another grow from $30M to $200M in 5 years, including an IPO. In September, 2017, John was named Executive-In-Residence at Fairfield University and is helping teach and mentor student teams in the schools Entrepreneurship Program. John started his career at IBM and has an MBA from Boston College. John resides in Westport, CT.