Companies with a long history oftentimes overlook the need to keep their message and look fresh and contemporary. Family companies in particular grapple with whether it is valuable to keep the family name on the business or better to rebrand to reflect its current offering. At the next XPX meeting, we’ll be hearing from an expert on brand strategy and design.
Carlos Williams, Founder of Studio DBC. Studio DBC provides brand design and strategy for growing organizations. Studio DBC’s clients include American Express, Bain & Co., Knotel, National Basketball Players Association Foundation and Corcoran Real Estate, assisting them with messaging, positioning, digital presence and brand campaigns. Carlos founded DBC in 2013 after working at Bain & Co. and Tishman Speyer.
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