Program produced by XPX Chicago.
Maximizing Business Value: The Growing Importance of Intangible Assets
Today, intangible assets, including intellectual property (IP), account for more than 90% of business enterprise value. For business owners, managers and boards of directors, identifying, protecting, and valuing these assets is essential to unlocking their value.
Join us for a discussion on the growing importance of intangible assets. You’ll learn how these assets, if properly managed, can drive business performance and profitability, and how to mitigate the myriad risks associated with intangible assets.
Meet Our Speaker:
Athan Demakos specializes in helping Boards and management teams to unlock and realize the full potential and value of their intangible assets. He has several decades of experience helping a wide range of U.S.-based and global organizations effectively manage growth and change to create sustainable competitive advantage and increase enterprise value. His areas of expertise include intangible asset strategy, risk management, corporate communications, reputation management and investor relations.